Paid Search Associate

Qualifications

As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role’s responsibilities.

Education / Experience

• Bachelor’s degree preferred, equivalent experience and/or proven track record of results accepted
• 2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines
• Meta ads and Microsoft Ads experience is desired, but not required
• Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
• Current Google Ads certification (Search, Display, AI, & Measurement required)
• Experience successfully working with third party marketing agencies
• Multi-channel experience preferred
• Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
• Hands-on experience optimizing towards upper and lower funnel conversion metrics
  

Skills/Knowledge

• Successfully managed 25+ accounts while achieving campaign / growth goals
• Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
• Comfortable aggregating performance data from multiple sources and mining for insights
• Comfortable using Google Analytics (GA4) and Tableau
• Performance driven, growth mindset and not satisfied with the status quo
• Mathematically minded and makes decisions using hard data
• Excellent verbal & written communication skills
• Comfortable working in a collaborative environment with cross-functional stakeholders
• Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
• Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution