Building, testing and delivering lifecycle messages
Executing messaging optimization and best practice adoption
Running split and multivariate tests, ensuring test protocols are administered to minimize bias
Coordinating with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles and ensuring they’re addressed
Implementing and auditing all analytic encoding to enable messaging effectiveness
Driving messaging reporting and running adhoc analysis when requested
Ensuring all messages conform to GDPR, and other legal or compliance requirements
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