- Develop and implement comprehensive PR strategies to enhance brand visibility,
engagement, and reputation among commercial partners and consumers.
- Cultivate and maintain relationships with media contacts, journalists, bloggers, and
influencers to secure consistent and positive media coverage.
- Create compelling press releases, media kits, and other communication materials that
effectively convey our company's value proposition and key messaging.
- Develop and implement comprehensive PR strategies to enhance brand visibility,
engagement, and reputation among commercial partners and consumers.
- Cultivate and maintain relationships with media contacts, journalists, bloggers, and
influencers to secure consistent and positive media coverage.
- Create compelling press releases, media kits, and other communication materials that
effectively convey our company's value proposition and key messaging.
What are we looking for: (Core Qualifications & Experience)
- Education: Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a
related field. A Master's degree will be an advantage.
- Experience: Proven experience (5 years) in public relations or communications roles,
preferably within the food tech industry or related sectors.
- Strong Media Relations: Demonstrated ability to build and maintain relationships with
journalists, media outlets, and influencers.
- Exceptional Communication Skills: Excellent written and verbal communication skills with a
flair for crafting compelling stories and messages.
- Strategic Thinker: Ability to think strategically, develop PR plans, and execute campaigns that
align with business goals.
- Crisis Management: Experience in handling crisis situations and maintaining a positive brand
image during challenging times.
- Collaborative Team Player: Adept at working in cross-functional teams and fostering
collaboration across departments.
- Results-Driven: Proven track record of achieving PR objectives and delivering measurable
results.
- Tech-Savvy: Familiarity with digital media platforms, social media, and PR analytics tools.
- Creativity: Innovative and creative approach to PR campaigns and storytelling.
- Time Management: Strong organizational skills with the ability to manage multiple projects
simultaneously and meet tight deadlines.
- Passion for Food: A genuine passion for food and technology, coupled with an understanding
of the food tech industry landscape.