Responsible for campaigns for existing and new stores building and maintaining media relationships and ensuring effective communications with agencies in all markets Brand Management
Integrated communication strategy for enhancing brand equity and brand preference
Efficient media management and planning for optimum utilization of resources
Manage and coordinate all marketing advertising and promotional activities
Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools Budget Management / Profit Management
Formulating marketing plans for overall development and accomplishment of top and bottomline profitability of the brand
Develop new clients and negotiate with them for securing profitable business Business Development
Plan and execute marketing strategies to achieve desired volume market share and profit objectives
Enhance brand visibility and accelerate business growth through aggressive business development strategies
Develop strategic relationships with key accounts from various sectors to understand their requirements
Provision customized solutions i.e. products and services as well as cultivating relations for retention and acquisition
Develop sales and customer marketing campaign for the organization based on market trends new market identification and consumption patterns
Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business Marketing Operations
Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing
Adept in handling all the retail operations detailed market analysis range and product selections marketing and client servicing
Identify customer segments buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative
Manage customer centric operations and ensure customer satisfaction by achieving service quality norms
Identify current market trends gather competitors data identify consumer insights to increase brand penetration and brand loyalty in the market
Responsible f or advertising media planning and working with local and national media houses creative team researchers and other media contacts for preparing cost effective Media Plan
Align with creative team and visual merchandisers to finalize campaign designs
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