Strategy Development: Design and implement a comprehensive communications strategy that aligns with the goals of the governmental department or agency.
Media Relations: Build and maintain relationships with media representatives. Handle press releases, respond to media inquiries, organize press briefings, and other related events.
Public Awareness Campaigns: Coordinate campaigns to inform the public about various initiatives, policies, and services. This might involve partnering with other governmental agencies or external organizations.
Crisis Communications: Develop and implement strategies for managing communication during crises, ensuring accurate and timely information dissemination.
Stakeholder Engagement: Engage with various stakeholders, including community leaders, businesses, other government entities, and the general public, to foster a positive relationship and dialogue.
Internal Communications: Manage internal communications to ensure that employees are informed about agency news, updates, and directives.
Digital & Social Media: Oversee the agency's online presence, including official websites, social media platforms, and other digital communication methods.
Content Creation: Lead the creation and distribution of written, video, and photo content that aligns with the government's communication strategy.
Monitoring and Reporting: Monitor public sentiment and media coverage related to governmental activities, and provide reports and insights to top-level officials.
Team Leadership: Lead, mentor, and develop the communications team, ensuring optimal performance and professional growth.
Qualifications:
Bachelor's degree in Communications, Journalism, Public Relations, or a related field. Master’s degree or relevant postgraduate qualification preferred.
Extensive experience in a senior communications role, preferably within a governmental or public sector context.
Strong understanding of governmental operations, political sensitivities, and public policy issues.
Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences.
Familiarity with digital communication platforms, including social media, content management systems, and analytics tools.
Strong leadership qualities and a demonstrated ability to manage high-performing teams.
Experience in crisis communication and reputation management.
Strong networking skills, especially in engaging with media and various stakeholders.
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