Marketing Manager

Objectives of the Role

• Measure and optimize our budgets and MDFs using dashboards and marketing analytics reports.
  
• Develop marketing plans with specific objectives across different channels and segments for our vendors.
  
• Manage the strategy and setup of all campaigns.
  
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs.
  
• Research and test partnerships with resellers, distributors, and other vendors to expand our reach and/or lower our cost-per-acquisition.
  
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  

Marketing Leads:

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  

Social:

• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
  
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
  
• Drive consistent, relevant traffic and leads from our social network presence.
  
• Explore new ways to engage and identify new social networks to reach our target buyers.
  
• Track, measure, and analyze all initiatives to report on social media ROI.