Consumer Insights Lead

Responsibilities:

• In depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities)
• Upskill local teams by sharing CMI expertise; build and transmit a consumer centric culture via workshops, restitutions, and creation of short decks
• Set up organizations and project teams, tools and methods adapted to the realization of the country consumer acquisition roadmap
• Support CMO/CMI for presentation to management
• Communicate, advice and influence the right levels in the organization to impact business decisions
• Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations
• Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives