Social Media Manager

Responsibilities:
• Manage content calendars, social copywriting, and content posting
• Work cross-functionally with our marketing team to deliver a cohesive brand voice
• Generate content that will impact various groups of demographics
• Develop tactical social, content, and influencer strategies
• Read and internalize social media comments and differentiate people’s behaviors on different social platforms
• Optimize content, by identifying what drives the most growth
• Be a community advocate for the Kitopi brands
• Research to find interesting consumer insights that we can leverage on
• Deploy social listening to deeply understand our customers