Digital Marketing Manager

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments