drjobs Digital Marketing Specialist العربية

Digital Marketing Specialist

Employer Active

1 Vacancy
The job posting is outdated and position may be filled
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Jobs by Experience drjobs

0 - 0 years

Job Location drjobs

Dubai - UAE

Monthly Salary drjobs

Not Disclosed

Nationality

Any Nationality

Gender

N/A

Vacancy

1 Vacancy

Job Description

- Work with the Head of Marketing to develop and execute the E-commerce and digital marketing plan to ensure successful campaigns and online sales, by hitting budgeted park attendance numbers, gate revenue, hotel room nights and yield targets.
- Maximise online media returns with measurable ROIs.
- Work closely with Merlin Entertainments Group E-Commerce and LEGOLAND Parks' E-commerce teams in the development and delivery of our online proposition.
- Manage and maintain the LEGOLAND.ae website, with full responsibility for creating engaging content, including marketing and advertising copy-writing
- Develop full digital marketing campaigns and promotions to raise awareness and maximise pre-booking opportunities for admissions tickets, F&B and retail.
- Create and manage high quality digital content that best showcases LEGOLAND Dubai Resorts while keeping within the brand guidelines and values.
- Continuously recommend and implement effective improvement plan to meet targeted online conversion rate.
- Ensure that guest end to end online experience is fully optimized both terms of expectation and conversion to sales, including maximizing up-selling opportunities.
- Develop new digital initiatives that keep LEGOLAND Dubai Resorts in the forefront of industry standards.
- Implement and oversee web analytics and the production of standard dash boards as well as ad hoc reports.
- Identify ways to support guest data collection and research efforts through LEGOLAND.ae
- Work closely with PR Social Media team to ensure the alignment and integration of social media efforts.
- Work with procurement team on sourcing relevant digital agencies.
- Be the team's point person for emerging digital and E-commerce industry standards and trends.
- Work closely with Dubai Parks and Resorts team to ensure accurate representation of LEGOLAND Dubai Resort on dubaiparksandresorts.com

Employment Type

Full Time

Company Industry

Hotels / Hospitality

Department / Functional Area

Marketing / Brand Management / Marketing Research / Digital Marketing

Key Skills

Report This Job
Disclaimer: Drjobs.ae is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.