Business Planner

RESPONSIBILITIES
• Reporting to the channel manager, ensure Division business forecast accuracy by following and challenging KAMs sales monthly forecasts, on baseline, promotions/activations and launches.
• Develop deep customer knowledge on supply rules and policy, timelines, stock equation, buying patterns and activation plans.
• Aggregate the total sales forecasts in units and consolidated sales, then analyze all available facts & figures to identify potential gaps.
• Communicate objective feedback, propose adjustment to key stakeholders (GM, Sales, Supply, Finance) and validate the sales forecast
• Build a realistic & Bottom-up vision of sales by key-account / channel, independently from other planning exercises (budget trend, procurement plan, sales objectives), specifically from Sales Objectives.
• Build a promotional / activation plan for each key account/channel in-line with the brand strategy & RGM guidelines, for a rolling 18 month horizon
• Build a forecast for the Wholesale channel in-line with the business plan
• Refresh forecast monthly, analyzing sell-in, sell out, and stock in trade performance
• Work on the forecast collaboratively with the teams while being customer centric, focusing on the retailers
• Respect yearly and monthly deadlines, to integrate Business Planning in Budget/ Trend and Forecast/Validation meetings.
• Monitor and align on the Stock in trade targets to be in-line with the business & retailer strategy