Marketing Manager

Responsibilities
• Manage IMA's direct mail acquisition program, working with the global headquarters and regional team to develop marketing and growth strategies in all regional member acquisition efforts and tactics. Lead the marketing and communications team in creative and copy design, campaign tactics and list sourcing, and utilize results to refine and inform future campaigns
• Develop and manage retention communications in print and digital channels Communications
• Leverage a wide variety of media channels to successful launch campaigns and promotions to increase membership and penetration throughout the region through successful execution of a marketing plan and budget.
• Develop and execute an annual calendar and corresponding budget containing marketing events and promotions designed to achieve annual goals
• Create appropriate messaging, channel mix, and results‐driven strategy to promote new and existing products and benefits, including IMA's best‐selling exam review program, our Educational and Career Services products, and the certification
• Meet with internal clients to discuss project goals and needs and manage all practical aspects of communications planning. Develop marketing strategy, calendar, budget and project plan for assigned products and services. Copywriting for smaller‐scale assignments may be required, including digital and print ads in Strategic Finance Magazine, IMA's award‐winning publication
• Plan and coordinate with associated course providers to develop their marketing communication plans to ensure alignment and provide co-marketing assistance as necessary
• Manage and oversee regional website, social media, newsletters, and related collateral to ensure alignment with global guidelines and proper content
• Lead marketing team to develop strategy, marketing calendar, and budget in alignment with regional office and global headquarters
• Manage marketing and communications staff
• Other duties as assigned