Co-ordinator Marketing

Responsibilities:
• Support in maintaining budget controls on the assigned marketing budget
• Identify opportunities in the media and place articles and stories
• Partner with Corporate Marketing for periodic market research to study the customer profile / preferences and buying patterns
• Build relationships with key bloggers in order to be able to increase brand / product / campaign coverage
• Partner with the content development team to optimize the site design for search engine effectiveness
• Post campaign analysis and reports of effectiveness gauged by increased sales/footfalls to stores.
• Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively
• Following up with media for scheduling interviews for the CEO and key Concept personnel