Marketing

• Understand the respective business landscape, it's operations, the challenges, the growth opportunities by liaising with the MD, BD & Strategy team
• Assess the brand strategy (awareness, positioning and strategy) and develop plans accordingly to grow the brands.
• Develop the marketing strategy and plans in collaboration with the ED - Marketing and Communication for the group's commercial and industrial portfolios.
• Translate the marketing strategy into focused operational action plans / projects to achieve or exceed the business objectives.
• Ensure ongoing brand awareness and positive perception of the brand and its offering to diverse stakeholder audiences to stimulate lead generation opportunities, and grow relationships with influential entities in both the public and private sectors,
• Spearhead the marketing campaigns and programs of assigned portfolio locally, regionally, and internationally with the ultimate aim of developing a recognised brand that resonates with its target audience