Senior SEO Specialist

Responsibilities:

• Manage and implement daily on-site and off-site SEO analysis and optimization.
• Oversee and perform keyword research and analysis to identify competitors, to analyze and target the right keywords based on intent, difficulty and volume, and maintain a keyword map.
• Content optimization – identify SEO topic clusters, oversee content audits, optimization images and videos for SEO and updates to out-dated content.
• Implement link building campaigns and engage with other businesses over link-building opportunities, in co-ordination with the business unit’s SEO goals.
• Recommend and implement changes to website architecture, URL mapping, content, internal linking, schema markup and other factors to improve SEO ranking and domain authority.
• Optimize Google My Business /Google Business Profile, Bing Listings etc. for SEO
• Must be able to implement a local SEO strategy whilst maintaining a sitewide group strategy.
• Work with the inhouse and external SEO resources to implement all SEO projects and strategies.