Digital Marketing Specialist

• Analyse digital data to draw key recommendations around website optimization
• Plans and executes all web, SEO/SEM,PPC, database marketing, email and display advertising campaigns.
• Write and edit product content that will be published on e-Commerce website
• Plans, executes, and measures experiments and conversion tests.
• Create website landing pages and optimize user experience.
• Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc) to stay organized.
• Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Create and maintain online listings across e-commerce platforms
• Spearhead the creation of digital content (e.g., website, e-commerce, and Digital Ads)

Marketing Automation:
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance.
• Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

General:
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Maintain a strong online company voice through website and Digital Ads
• Maintain digital dashboard of several different accounts
• Brainstorms new and creative growth strategies through digital marketing.
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up to date with digital media developments
• Manage end-to-end digital projects
• Ensure that the brand message is consistent