Director of Marketing

- To develop, implement, maximize, monitor and evaluate the hotel's communication objectives, strategies, including advertising, public relations and graphics and collateral, so as to support the objectives set in the Marketing Plan.
- To measure, interpret, prioritize and evaluate the effectiveness of communication activities through an ROI analysis and to re-evaluate programs on an ongoing basis so as to achieve / exceed the objectives as outlined in the Communication Plan.
- To develop and maintain active contacts with the press and key media.
- To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
- To establish a fully integrated communication program as outlined in the Marketing Plan.
- To ensure adequate targeted publicity and coverage of the Hotel's positioning, promotional programs, corporate image building and other activities.
- To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the Director of Sales & Marketing and General Manager.
- To ensure all Food & Beverage advertising is of consistent high standards, while assessing market standards, trends and competitor activity.
- To recommend and develop proposals and direct and implement below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines etc to support the advertising and sales campaigns.