Social Media Executive

Remote Contract

UpStar is an AI-powered skill-first hiring platform transforming how talent connects with opportunity. We help professionals identify and validate their skills close gaps through personalized learning and showcase role-ready expertise while enabling employers to hire faster through data-driven matching.

Our mission: Match Better Grow Faster.

We are looking for a Social Media Executive with strong content creation and video production skills to build UpStars social presence across digital platforms. This role is hands-on and execution-driven focused on producing high-quality engaging content that communicates UpStars vision product value and thought leadership.

Primary content channels will be LinkedIn and TikTok. All other social media platforms (e.g. Instagram X YouTube Shorts) should complement and amplify messaging from these core channels.

The ideal candidate is comfortable being both strategic and tactical capable of ideating producing editing and publishing content independently.

• Own and execute content strategy primarily for LinkedIn and TikTok

• Repurpose and adapt core content for supporting platforms to ensure message consistency
• Plan and manage a content calendar aligned with brand growth and campaign goals

• Handle publishing scheduling and basic community engagement

• Conceptualize shoot and edit short-form videos for LinkedIn and TikTok

• Produce product explainers founder-led content feature highlights and educational clips
• Edit videos using tools such as CapCut Adobe Premiere Pro Final Cut Pro or similar
• Add subtitles transitions basic motion graphics and sound enhancements
• Optimize videos for platform-specific formats algorithms and engagement patterns

• Maintain a consistent tone visual identity and narrative across all channels

• Track basic performance metrics (reach engagement watch time)

• Use insights from LinkedIn and TikTok to refine content direction and formats

• Demonstrated ability to independently produce and edit video content

• Hands-on experience with LinkedIn and TikTok content formats

• Strong understanding of short-form storytelling hooks and trend adaptation

• Comfortable using smartphones cameras lighting and basic audio setups

• Strong copywriting skills for captions hooks and short scripts

• Highly organized self-driven and comfortable working in a fast-paced startup environment

• Experience with startups SaaS HRTech or EdTech brands

• Basic motion graphics or animation skills

• Familiarity with social media analytics and performance tracking

• Ownership in shaping UpStars social narrative and visual presence

• Creative freedom to experiment with formats and storytelling styles

• Direct collaboration with founders and product teams

• Exposure to AI hiring and future-of-work content

• Competitive compensation based on experience and scope

• Performance-based incentives

• Long-term contributors may be considered for extended contracts or equity-linked incentives

Please send the following to :

• Updated resume

• Portfolio or links to LinkedIn and TikTok video work (mandatory)

• A short note describing your experience with video production

Applications without relevant video samples will not be considered.