Social Media Editor

Key responsibilities:

• Set and execute the brands social media strategies.
  
• Grow audiences and improve engagement on Instagram LinkedIn and more.
  
• Creating a daily and weekly social calendar to coincide with user behaviour.
  
• Manage social coverage of live events from the initial vision to execution.
  
• Constantly monitor analytics and adjust content and approach to meet growth goals.
  
• Liaise with the editorial teams for each brand to establish what is needed to make a story fly across social channels from visual assets to vertical video and promotion times.
  
• Provide regular feedback to editors and writers on performance both successes and missed opportunities.
  
• Communicate how to best produce social-savvy must-read content to the wider editorial team. Provide training and reiterate best practices to journalists to ensure quality control across all social platforms.
  
• Produce weekly performance reports.
  
• Meet weekly and monthly targets as agreed.
  
• Ensure all content produced fits within the brand guidelines and tone of voice.
  
• Work closely with the design team to develop creative concepts for marketing materials and campaigns.
  
• Maintain a strong working relationship with the commercial team and work with them to deliver sponsored content campaigns.
  
• Occasionally attend events out of hours to create social content.
  
• Establish and maintain strong relationships with social media partners across the region as well as stay ahead of trends new platforms and engagement metrics within the content industry.
  

Technical Competencies

• Proven track record of growing an engaged social media audience across an array of platforms.
  
• Experience working with social media management and analytics tools (CrowdTangle Later Social Studio Sprinklr Google Analytics Creator Studio etc).
  
• Experience analysing and interpreting data to inform strategy and providing reporting.
  

Behavioural Competencies

• Competitive keeps a keen eye on the competition and wider industry always staying one step ahead.
  
• Accountable the ideal candidate is ready to take on responsibility for managing projects from concept to fruition.
  
• Communicative proactively provides project status updates to the Group Editor and works transparently with the wider team.