Senior Digital Marketing Executive

JOB SUMMARY

The Senior Digital Marketing Executive sits at the intersection between Marriott Internationals e-commerce marketing and global distribution strategies. This role helps a group of properties and outlets effectively pull through the sales marketing and customer engagement activities that help drive awareness and profitability at the property level.

This role will also manage overall activation of their property strategies in owned and third party electronic channels ( multi-lingual global sites OTAs Meta search sites search engines and other eMarketing vehicles). The senior marketing executive will work on behalf of the properties to increase traffic digital room night revenue grow the market share and create a compelling experience that steers customers towards booking on our direct online channels.

The Senior Marketing Executive will be responsible for conceptualizing planning and executing comprehensive digital marketing campaigns across various channels such as social media email search engines and websites on all Marriotts digital ecosystem. They will implement campaign strategies objectives target audience segmentation messaging and content creation to achieve desired marketing goals set by the Digital Marketing Manager and the Director of Marketing.

CORE WORK ACTIVITIES

Area Digital and Distribution Strategy Execution

• Advises hotels on appropriate on-strategy ecommerce priorities and tactics
• Reviews hotel progress against established goals periodically provides reporting and analysis and troubleshoots performance issues
• Review online content periodically and manage online reputation.
• Manages budgets for the hotels for e-commerce activities
• Collaborates closely with Revenue Sales and Digital Field Marketing (DFM) teams and complex Marketing and Communication teams to execute online Brand Marketing strategies and plans to achieve Digital Room Night goals.

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
• Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
• Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
• Manages the PLUS Platform for participating hotels in the area/cluster
• Executes online marketing activities in partnership with hotel and cluster marketing leaders (e.g. loading Hotel Website deals Group Deals Group Value Dates email marketing and affiliate marketing)
• Assures that hotel websites on and global sites are fully optimized to maximize traffic from search engines and all other online source.
• Identifies hotel-specific online digital activation needs (e.g. local channels to focus marketing efforts through)
• Executes manage and monitor online advertising performance through internal systems (Meta PLUS Google Ads GMB and other approved tools) and liaising with approved agencies/vendors and Marriott Digital Services teams to acquire traffic and convert bookings reservations and room nights.

Hotel Web Site Content Optimization

• Conducts regular audits of individual Hotel Websites and restaurant websites to ensure each website is optimized for high quality custom images content links and accurate translations; works with hotels on corrective action where necessary
• Serves as the EPIC DAC E-Compendium Product catalogue GMB Review Management administrator for the hotel(s)
• Provides consultation to hotel teams in developing hotel website modules and digital campaigns for Spa Golf Food & Beverage and weddings teams.
• Manages the pull-through and activation of key corporate ecommerce projects (e.g. new Hotel Websites new field SEO service and similar corporate e-services)
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

OTAs and Meta Search Channel Optimization

• Ensures that all hotels within their cluster are participating in relevant approved eChannels
• Regularly audits content images and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter Expedia TravelAds etc.)
• Builds strong domestic relationships with the top 2-3 OTA partners
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign OTA marketing social media paid ads strategies etc.)
• Develops the offer landing page on for cluster offers
• Identifies and obtains MoreCravings and OTA marketing and merchandising placements as appropriate
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings) and providing reporting and analysis to digital and marketing teams on property.

Reporting & Data Analysis

• Utilize data analytics tools to interpret data identify trends track user behavior and make informed decisions that drive marketing campaign success.
• Compile campaign performance reports and provide an analysis on performance of marketing campaigns
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams including creative content and web development to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies

PREFERRED QUALIFICATIONS

Bachelor degree required; additional education in sales and marketing fields preferred.

3-year university degree from an accredited university in digital marketing marketing and communications or hospitality required

2 years of digital marketing communications and/or related field experience required; hospitality experience preferred; travel or hotel and restaurant experience a plus