Director of Groups, Conference & Events | Waldorf Astoria Dubai Palm Jumeirah

EOE/AA/Disabled/Veterans

The Director of Groups Conferences & Events Sales leads the strategy and execution of sales efforts for group bookings conferences and events. This role focuses on maximizing revenue ensuring exceptional guest satisfaction and establishing the hotel as a leading luxury destination for events.

What will I be doing

As Director of Groups Conferences & Events Sales you will manage group accommodations actively converting guests enquiries into confirmed sales. The Director of Groups Conferences & Events Sales will interact frequently with guests to learn about their needs and develop relationships from which to earn repeat and expanded business. Specifically you will be responsible for performing the following tasks to the highest standards:

• Develop and execute the annual sales strategy for groups conferences and events in collaboration with the Sales & Marketing team.
• Identify target markets including corporate social and leisure groups to drive high-value bookings.
• Optimize space utilization and pricing strategies in coordination with the Revenue Management team to maximize revenue per available space (RevPAS).
• Analyze market trends competitors and business performance to adapt strategies and exceed revenue goals.
• Lead mentor and motivate the Groups Conferences & Events Sales team to achieve individual and team goals.
• Foster strong collaboration between sales operations and culinary teams to deliver seamless and memorable events.
• Ensure all team members are trained in luxury standards of service and client engagement.
• Build and maintain relationships with key clients event planners and industry partners to secure repeat business and referrals.
• Act as the primary point of contact for high-profile and VIP events ensuring personalized attention and flawless execution.
• Lead site inspections and client meetings showcasing the hotels facilities and capabilities.
• Work closely with clients to understand their vision budget and requirements offering tailored solutions that align with luxury service standards.
• Oversee the preparation and delivery of contracts proposals and banquet event orders (BEOs).
• Ensure the highest quality service is delivered during all stages of the event lifecycle from initial inquiry to post-event follow-up.
• Prepare regular reports on sales activities pipeline status and financial performance for senior management.
• Monitor and manage department budgets ensuring cost efficiency without compromising quality.
• Forecast revenue and set achievable yet ambitious sales targets in line with overall hotel goals capacity and meet set targets

What are we looking for

A Director of Groups Conferences & Events Sales serving Waldorf Astoria Hotels and Resorts brand is always working on behalf of our Guests and working with other Team Members. To successfully fill this role you should maintain the attitude behaviours skills and values that follow:

• Bachelors degree in Hospitality Management Business Administration or a related field.
• Minimum of 5-7 years of experience in group sales event sales or conference services preferably in a luxury hotel environment.
• Previous leadership experience managing high-performing sales teams.
• Exceptional communication and negotiation skills with a client-focused approach.
• In-depth knowledge of the luxury hospitality market and trends in group sales and event planning.
• Proficient in sales systems and event management software.
• Strong financial acumen with the ability to analyze data and implement revenue-boosting strategies.
• A proven ability to work under pressure manage multiple priorities and maintain attention to detail.
• Highly organized and proactive with a passion for luxury hospitality.
• Collaborative mindset with a leadership style that inspires trust and excellence.
• Impeccable professionalism and a warm engaging personality.

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across itsglobal brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day and our amazing Team Members are at the heart of it all.