Digital Industry Consultant

Responsibilities:

• Determining the most suitable business models for start-up businesses.
• Developing suitable digital marketing strategies based on clients' business models.
• Evaluating brands' target customers to identify the social media channels that would provide the best opportunities for customer engagement.
• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.
• Evaluating clients' marketing budgets and allocating spending on various marketing needs accordingly.
• Assisting clients in launching new websites and apps.
• Assessing clients' current digital marketing strategies and suggesting improvements accordingly.
• Performing SEO audits to identify various issues impacting clients’ search engine performance.
• Identifying new opportunities to encourage customer engagement.