Digital Experience Intern

Reporting to Digital Experience & Performance Manager (based in Dubai) the Digital Experience Intern will play a hands-on part in maintaining the digital presence supporting day-to-day website operations and driving E-commerce business across multiple platforms including and the App.

As a key liaison between the brand digital team and our global property teams you will ensure our digital platforms mirror the high-touch white-glove service of our physical hotels. This role offers an immersive learning experience in luxury e-commerce content strategy and digital performance management while directly contributing to the digital guest journey from discovery to booking.

Overview of Activities:

1. Website Content Contributions

Content Management: Support regular content updates across key global brand pages (e.g. Homepage Dining Spa Golf and brand initiatives).

Editorial Updates: Assist in publishing living and dynamic content (e.g. new hotel openings Fairmont Magazine destination travel pages).

Brand Integrity: Ensure all copy imagery and links adhere strictly to brand tone of voice formatting standards and luxury positioning.

Coordination: Support the alignment of website content in coordination with cross-functional global marketing and editorial calendars.

2. Property Assistance & Support

Property Enablement: Act as a first-line support contact for individual hotel property teams contributing content to the websites.

Quality Assurance: Review and quality-check content submitted by properties ensuring outstanding grammar brand alignment SEO compliance and luxury image quality before publishing.

Guidance & Education: Support the creation of guides and help educate property teams on CMS usage brand digital guidelines and content best practices.

Issue Triage: Manage and prioritize incoming support requests and content inquiries from properties resolving simple tasks and escalating critical issues to the senior team.

Feedback Loop: Help flag recurring property pain points to identify training gaps or process improvements.

3. General Website Maintenance & Quality Control

Asset Lifecycle: Proactively monitor and assist in managing expiring digital and image assets to maintain licensing compliance.

Content Audits: Conduct routine content audits to detect and resolve outdated broken or inconsistent pages and links.

Device QA: Perform rigorous quality assurance checks across desktop tablet and mobile platforms (checking for rendering issues broken links 404 errors and typos).

Technical Escalations: Identify and document CMS or front-end technical bugs and log them clearly for the technical product or IT development teams.

SEO Support: Assist in executing basic SEO and GEO best practices (e.g. optimizing alt text heading hierarchies meta descriptions and internal linking structures).

4. Performance & Monitoring Support

Analytics Reporting: Pull foundational web performance metrics (page views unique visitors bounce rates booking funnel drop-offs) from tools like GA4 ContentSquare or Tableau.

Competitor Benchmarking: Research and compile benchmarking reports on digital trends and features across other luxury hospitality and lifestyle websites.

Qualifications :

Education: Currently pursuing or recently graduated with a degree in Digital Marketing E-Commerce Hospitality Management Business Administration or a related field.

Experience: Previous internship university project or personal experience in content management blogging or digital marketing is highly preferred.

Digital Literacy: Familiarity with Content Management Systems (CMS) (e.g. Adobe Experience Manager WordPress Drupal) is a strong plus. Basic understanding of SEO concepts (headings metadata keyword intent). Interest in or basic knowledge of web analytics (e.g. GA4 ContentSquare).

Language & Communication: Exceptional written and verbal communication skills in English with a sharp eye for grammar spelling and copyediting. Additional languages (especially French or Arabic) are an advantage.

Attention to Detail: Meticulous attention to detail with an eye for design typography and image cropping to maintain an ultra-luxury aesthetic.

Qualities:

Curious Learner: Possesses a natural curiosity about digital product management UI/UX and data-driven performance marketing.

Collaborative Spirit: Comfortable working in a matrix environment providing expert service to multiple brand leaders while maintaining functional excellence.

Proactive Self-starter: Comfortable working independently and managing your own workflow. You are a disciplined remote-integrated professional who keeps projects moving forward.

Innovation Mindset: A proactive desire to move beyond maintenance to drive continuous digital advancement.

Luxury-Minded: Appreciates the white-glove standard of service and is eager to translate it into a frictionless elegant online guest journey.

Additional Information :

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time