Content Marketing Specialist
ملخص الوظيفة
- Create high-quality content across multiple formats blogs CRM banners landing pages press releases social copy and video scripts to support Tier 1 product launches and major global campaigns.
- Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products educates users and drives engagement.
- Produce compelling content packages for product updates and cross-BU campaigns ensuring consistency across all channels.
- Translate complex crypto and Web3 concepts into simple engaging narratives for global audiences.
- Edit and improve agency or third-party content to meet Binances brand voice and quality standards.
- Collaborate with SEO and Content teams to optimize existing content for traffic discoverability and user experience.
- Deliver content on time under tight deadlines adapting quickly to shifting campaign and product marketing needs.
- Monitor and report performance metrics (e.g. page views CTR conversions) to measure impact and guide future improvements.
- Bachelors degree or above preferably in marketing journalism communications or a related field.
- 3-5 years (or more) of experience in content marketing editorial or copywriting ideally in crypto fintech or tech.
- Excellent writing and editing skills across multiple formats and channels with a portfolio demonstrating clarity and impact.
- Ability to simplify technical or financial products into user-friendly content.
- Familiarity with SEO principles and content performance metrics.
- Strong collaboration and communication skills with the ability to work effectively in cross-functional global teams.
- Highly organized and adaptable able to manage multiple projects in a fast-paced environment.
- Proactive detail-oriented mindset with a commitment to maintaining quality under pressure.
Required Experience:
Unclear Seniority
المهارات المطلوبة
- التسويق الرقمي
- التسويق
- تحليلات جوجل
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- التسويق عبر البريد الإلكتروني
- إدارة وسائل التواصل الاجتماعي
عن الشركة
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... اعرض المزيد