AVP- Business Partner Wholesale Banking & International Banking (Emiratised Role)

JOB PURPOSE:

• Manage and support marketing & communications for FABs Wholesale Banking (WB) & International Banking (IB) and ensure that all activities directly support its strategic priorities.
• Help the Business Units contribute to activities of strategic importance to the Group and act in alignment with FABs vision values goals and brand guidelines.  
• Effectively collaborate on planning and execution with the internal teams and retained marketing and PR agencies.     

KEY ACCOUNTABILITIES:

Strategy & Planning:

• Support in defining brand positioning marketing and communications plan for FAB Business Units.

Execution:

• Work with internal teams to ensure the Business Units (BU) contribute and benefit from Group campaigns events partnerships social and digital media and external and internal communications.

Innovation & Technology

• Stay up to date with the latest technologies tools and trends in branding and marketing.

Measurement & Reporting

• Monitor analyse and report on the effectiveness of brand and marketing activity with benchmarking against key competitors.

Budget Management

• Help manage the Business Units budget and ensure resources are used efficiently.

JOB CONTEXT:

• Create compelling marketing content and collaterals that help the Business Units sell their products and services.
• Foster relationships with influential media and manage the creation and distribution of media content in collaboration with the Communications team.
• Help the Business Units hold attractive effective and memorable events for its customers and stakeholders in collaboration with the Events team.
• Support the Business Units develop and create online contents for wider engagement in social media community in collaboration with Social Media team
• Ensure brand consistency across all touchpoints
• Support integrated marketing and communications activities that reflect brand identity and drive performance.
• Collaborate with creative digital communications and media teams to ensure cohesive execution.
• Monitor campaigns and performance for measure and improve efficiency.
• Conduct analyses on audience segmentation across channels to ensure campaigns content messaging are reaching the right individuals at the right time.
• Partner with product sales and customer experience teams to align messaging.
• Serve as a brand ambassador in internal and external communications.
• Support innovation and product launches with brand marketing and communications input.
• Help manage the Business Units budgets and agency relationships.
• Ensure cost-effective execution of the activities without compromising quality.

Qualifications :

Minimum Qualification

• Bachelors degree in Marketing Business Communications or related field.
• Strong ability to align marketing strategies with business goals.
• Highly skilled to lead marketing projects from concept to execution.
• Solid experience in market analysis segmentation and positioning.
• Creative in developing compelling messages and marketing content.
• Proficient in campaign analysis consumer insights and digital marketing platforms.

Minimum Experience

5 years relevant experience marketing for a financial institutions or global agency

Remote Work :

No

Employment Type :

Full-time