Senior Manager, Social Media, Dubai

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

About the Role:

SharkNinja is a dynamic and innovative organization dedicated to driving the best in class social. We are committed to delivering exceptional products/services and driving growth through strategic planning and collaboration. Our team is comprised of talented individuals who are passionate about making a positive impact and driving business success. As a Senior Manager Social -Dubai you will play a pivotal role in developing and executing social media marketing strategies to enhance brand awareness engagement and loyalty.

What Youll Do:

• Collaborate with the marketing team to develop the brands marketing strategies aligned with overall brand objectives.
• Conduct market research to identify emerging trends platforms and potential influencers for brand collaboration.
• Identify industry trends and pivot our strategies to ensure we are staying ahead of the curve when it comes to market activity.
• Plan and execute social media campaigns from inception to completion ensuring alignment with brand guidelines and objectives.
• Coordinate content creation timelines and deliverables with influencers to maximize campaign effectiveness.
• Monitor and analyze campaign performance metrics providing insights and recommendations for optimization.
• Staying on top of industry trends and social trends to jump onto the right opportunities.
• Build a sizeable and scalable community of SharkNinja fans and advocates driving WOM advocacy
• Ensure compliance with relevant regulations including FTC guidelines and disclosure requirements. Review and approve content to ensure it meets brand standards and legal obligations.
• Foster positive relationships with internal and external stakeholder acting as the primary point of contact for SharkNinja and addressing any issues or concerns promptly.
• Provide guidance support and resources to the wider team to enhance collaboration and performance.
• Collaborate with internal teams such as creative PR and product marketing to align social media activity with broader marketing initiatives.
• Communicate campaign objectives timelines and performance metrics effectively across the organization.
• Be the centre of excellence for the Middle East influencing plans across the region.

What Youll Bring

• Bachelors degree in Marketing Communications Business or related field. Advanced degree or certifications are a plus.
• Proven experience in social media marketing preferably in a senior or managerial role.
• A strong understanding of the home appliance industry having worked brand-side or within an agency that has a strong roster.
• Deep understanding of social media platforms influencer dynamics and digital marketing trends.
• Strong communication and interpersonal skills.
• Ability to think creatively and strategically with a results-driven mindset.
• Excellent project management and organizational abilities with attention to detail.
• Familiarity with analytics tools and metrics to measure campaign performance.
• Knowledge of legal and regulatory requirements related to influencer marketing.
• Ability to thrive in a fast-paced dynamic environment and adapt to evolving priorities.