WPP Media SEO Manager- Dubai

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

AboutWPP Media

WPP Media part of WPPis WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

WPP Media is looking for an experienced SEO Manager to lead the organic search strategy for a major banking client from an agency side. This role will be responsible for managing and delivering the full SEO scope across technical SEO content GEO (Generative Engine Optimization) and Google Business Profile while acting as a key day-to-day contact for the client.

• Lead the SEO strategy and day-to-day delivery for the banking account across technical content local and GEO workstreams.
• Act as the main point of contact for the client on SEO matters ensuring smooth communication alignment and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the clients business priorities product focus areas and seasonal campaigns.
• Oversee technical SEO audits and implementation planning covering crawlability indexation site performance mobile usability structured data and internal linking.
• Develop content and on-page optimization recommendations across key banking products and services such as accounts cards loans investments and branch pages.
• Lead the GEO strategy to improve the brands visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations ensuring listing accuracy category optimization updates reviews and local visibility improvements.
• Work closely with internal teams including content tech analytics and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search local search and AI search visibility and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated banking environment including trust accuracy and compliance considerations.
• Identify growth opportunities through keyword research competitor benchmarking content gaps and search trend analysis.

SkillsandExperience

• 5 years of SEO experience ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO on-page SEO content strategy and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization especially for multi-location businesses.
• Experience using tools such as Google Search Console GA4 Looker Studio SEMrush Screaming Frog and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Ability to manage multiple workstreams and coordinate with different internal specialists.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical groupretirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard tocharacteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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