Programmatic Lead
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About the Role
We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying this role you will own the strategy execution and optimization of user acquisition and retargeting campaigns across DSPs such as DV360 The Trade Desk Moloco Applovin Liftoff and position requires a deep understanding of real-time bidding (RTB) audience segmentation incrementality testing and the mobile advertising ecosystem. You will work closely with the Performance Lead Martech Data and Creative teams to deliver impactful campaigns across web mobile apps (iOS/Android) and alternative ad networks especially in high-growth regions and sensitive verticals.
Key Responsibilities
Programmatic Strategy & Execution
- Develop and execute global programmatic strategies across:
- Display
- Native
- Video
- Mobile app install and engagement campaigns
- Manage DSP platforms such as DV360 The Trade Desk Liftoff Applovin Moloco StackAdapt etc.
- Build campaigns tailored to each platforms strength (e.g. prospecting retargeting geo/language segmentation)
Audience Targeting & Segmentation
- Create granular audience segments using 1st-party 2nd-party and 3rd-party data
- Set up custom bidding logic lookalikes interest clusters and behavioral targeting
- Implement frequency caps whitelist/blacklist management and brand safety protocols
Optimization & Performance Analysis
- Own all optimization levers across programmatic campaigns: bidding strategy creative rotation time/day targeting device prioritization etc.
- Continuously improve key metrics: CPA ROAS LTV CTR Viewability and Conversion Rate
- Run incrementality testing holdout/control groups and view-through vs click-through impact analysis
Cross-Functional Collaboration
- Coordinate with the Creative team for asset versioning rich media formats and A/B tests
- Work with Martech and Tech to implement pixel tracking postbacks and conversion events via GTM AppsFlyer or Firebase
- Collaborate with regional marketers for market-specific insights and compliance
Reporting & Innovation
- Maintain weekly dashboards and campaign reviews
- Present platform-level and channel-level performance trends to the Performance Lead
- Research and test emerging DSPs exchanges and advanced formats (e.g. CTV DOOH programmatic audio)
Requirements
- 5 years of experience managing programmatic campaigns across multiple DSPs
- Proven track record of driving results in app-first or mobile-centric performance marketing teams
- Deep technical knowledge of DV360 Applovin Liftoff Moloco or The Trade Desk
- Strong understanding of programmatic supply chains auctions and bidding mechanisms
- Proficiency in performance tracking using Appsflyer GA4 Firebase or similar platforms
- Strong analytical skills with ability to interpret data and pivot strategy accordingly
- Experience in regulated or complex verticals (e.g. CFD crypto exchange gaming fintech online gambling unlisted apps) is a strong advantage
- Experience in handling budget more than $1 Million and cloaking
- Must be able to speak fluent English
Preferred Qualifications
- Experience scaling campaigns in markets like Russia LATAM Southeast Asia or MENA
- Familiarity with creative versioning tools (e.g. Celtra Smartly or internal dynamic creative tools)
- Understanding of fraud detection post-install quality metrics and viewability benchmarks
- Experience working on campaigns with user re-engagement deep linking and funnel segmentation
