About the Role
Engage with senior BA business stakeholders to gather analyse and document requirements for CRM. Translate business requirements into Functional Specifications (FSD) User Stories Data dictionaries and Process Flows (AS-IS/TO-BE). Support impact assessments feasibility studies and solution design discussions. Work closely with CRM architecture team data team development team to design workflows data mappings and integration requirements. Collaborate with architects/developers for API definitions payload validation integration behavior data translations and error handling. Collaborate with Data Analyst in performing data analysis using SQL for validation reporting and troubleshooting. Define UAT test scenarios coordinate UAT execution and manage defect tracking and closure. Ensure all functional and non-functional requirements are met before go-live. Support production rollouts training sessions and post-deployment stabilization. Work closely with Project manager and support in end-to-end delivery. Coordinate across business operations compliance technology and vendor teams. Facilitate workshops sprint ceremonies and review sessions. Communicate progress risks and issues proactively.
Required Skills & Experience
58 years of experience as a Business Analyst in the Banking domain
Strong understanding of CRM system customer 360 customer servicing journeys workflows sale and campaign modules.
Ability to understand surround systems of the bank and integration approach with CRM.
Solid technical knowledge in SQL / Database concepts Data mapping & transformation
Experience writing BRDs FSDs user stories acceptance criteria and process flows.
Strong experience in UAT coordination test case preparation and defect lifecycle management.
Hands-on experience working with Agile/Scrum methodologies (Jira / Azure DevOps).
Nice to Have
Experience with MS Dynamics 365 MS Power Platform.
Experience in performance testing user training and SOP preparation.
Certifications: CBAP Scrum Master/Product Owner CRM certifications.
Key Competencies
Analytical thinking and problem-solving
Attention to detail
Excellent communication & documentation skills
Ability to work with cross-functional teams
Stakeholder management and negotiation skills
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