Cluster Digital Marketing Manager

• Develop and implement the hotels annual digital marketing strategy and budget covering all relevant channels.
• Collaborate with key stakeholders (Sales Revenue Management PR F&B and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA paid media social media CRM/email campaigns display advertising programmatic buying influencer partnerships and Metasearch.
• Monitor and report on performance across digital channels analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accors loyalty program (ALL Accor Live Limitless) through digital campaigns guest communications and targeted messaging across appropriate channels.
• Ensure optimal visibility content accuracy and conversion performance across OTA platforms.
• Manage and enhance the hotels online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotels comp set.
• Identify digital trends and insights adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications :

• Minimum 5 years of experience in digital marketing/e-commerce preferably within the hospitality or retail sectors.
• Bachelors degree in Marketing Communications Hospitality Management or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies tools analytics and platforms.
• Proficiency in content marketing CRM paid advertising and social media management.
• Excellent communication presentation and relationship-building skills.
• Data-driven analytical mindset with a passion for innovation and continuous improvement.
• Energetic proactive and results-oriented with the ability to work independently and cross-functionally.

Additional Information :

Your team and working environment:

Diverse young and vibrant team

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time