Manager, Brand (UAE NATIONAL ONLY)

Job Purpose: 

To lead the development refinement and consistent application of the Zayed Sustainability Prize brand across all touchpoints. This includes managing brand identity guidelines and visual systems to ensure a strong coherent presence that resonates with stakeholders and reinforces the Prizes purpose values and impact

Job Responsibilities: 

Support for delivering the units business plans

• Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met.

Management of all branding & advertising activities

• Ensure the continuous improvement of the Prize brand including brand identity core values unique selling points as well as brand guidelines and visuals in order to ensure that the brand is compelling and is represented and promoted in a consistent manner in line with leading industry practices.
•  Lead on all branding projects including audits and research to improve brands reputation and equity.  Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors ensuring consistency and quality across applications.
• Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors ensuring consistency and quality across applications.

Management of the brand & design team

• Manage the internal branding team and the effective achievement of objectives through setting individual objectives managing performance developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation.

Oversight of branding activities

• Ensure execution of required designs and think creatively to produce new ideas and concepts.
• Oversee all newly branded applications and materials to ensure it is aligned with the Prizes branding visual guidelines.

Contribution to the delivery of all events

• Ensure that all brand visuals and assets used in events and initiatives are aligned with the Prizes brand identity and delivered to a high standard
•  Ensure the development of creative briefs for all marketing initiatives ensuring objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.

Contribution to the continuous enhancement of the Prizes digital platforms

• Support the consistent visual representation of the Prize across its digital platforms and ensure that brand guidelines are applied effectively across all channels

Qualifications :

Preferred Qualifications:

• MBA or relevant masters degree from a top-tier internationally recognized higher education institution bachelors degree in communications mass media marketing or related discipline.

Preferred Experience:

• At least 8 years of experience in senior roles in branding visual identity management and brand architecture for large organizations or an equivalent experience
•  Previous work on brand audits and research

Additional Information :

Job-Specific Skills:

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
• Experience working in collaboration with marketing teams with a clear focus on visual and brand alignment across multi-channel deliverables.
• Knowledge of latest sustainability trends
• Strong knowledge of budget management

NOTE: THIS ROLE IS FOR UAE NATIONAL ONLY 

Masdar is one of the worlds fastest growing renewable energy companies and a green hydrogen leader placing the UAE at the forefront of the energy transition.

As a pioneer in advancing the clean energy sector and a key enabler of the UAEs vision as a global leader in sustainability and climate action Masdar has developed projects in more than 40 countries across six continents and has invested or committed to invest in worldwide projects with a combined value of more than US$30 billion.

Masdar unites the UAEs three energy champions Mubadala ADNOC and TAQA and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.

Promoting innovation in solar wind energy storage waste-to-energy and geothermal energy Masdar has a proven record of delivering pioneeringprojects using cutting-edge clean energy technologies that are commercially viable and bankable.

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