Senior Performance Specialist

About Channel Factory

Channel Factory is a global leader in video technology focused on enabling brand suitability and performance for advertisers. Our mission is to create a sustainable advertising ecosystem that prioritizes consumer experience and aligns brands with content that matches their values. With cuttingedge solutions and a passionate team we help brands connect with their audiences in meaningful ways.

About the Role

We are looking for a datadriven resultsoriented Senior Performance Specialist to lead
and execute crossplatform performance campaigns. You will be responsible for
managing endtoend paid media strategies across key platforms including Google
Facebook TikTok Snapchat LinkedIn and X.
This role requires a strong analytical mindset technical expertise and leadership
experience in managing a team while optimizing campaigns for business outcomes. You
will be expected to confidently discuss technical implementations provide strategic
guidance to clients and deliver databacked insights in external meetings.

Responsibilities

• Develop manage and optimize performance campaigns across multiple digital
  channels ensuring alignment with business objectives.
• Own budget responsibility for accounts including margin management
  forecasting and optimization to maximize efficiency and ROI.
• Leverage data insights to drive strategic decisionmaking ensuring campaigns
  deliver on KPIs.
• Implement and optimize crossplatform campaigns with a deep understanding of
  platform algorithms and auction dynamics.
• Utilize contextual and audience segmentation creative testing and automation
  strategies to improve campaign performance.
• Collaborate with internal stakeholders to drive campaign success.
  
• Stay ahead of industry trends platform updates and emerging technologies to
  maintain a competitive edge.
• Provide indepth performance reporting including actionable insights and
  recommendations for scaling initiatives.
• Lead and mentor a team of 510 specialists fostering growth knowledge
  sharing and best practices in performance marketing.
• Communicate effectively in external client meetings confidently discuss technical
  implementations and provide datadriven insights into campaign performance.

Technical Expertise:

• Strong understanding of attribution modeling tracking and analytics to measure
  crosschannel performance accurately.
• Nice to have. Experience with mobile measurement solutions tracking solutions
  and attribution methodologies including SDK implementation and Mobile
  Measurement Partner (MMP) integrations (e.g. Adjust Appsflyer) across
  platforms.
• Familiarity with thirdparty tools and APIs for automation reporting and audience
  insights.

Requirements

• 5 years of handson experience managing performance campaigns across
  Google Facebook TikTok Snapchat LinkedIn and X.
• Proven experience leading a team 510 members) in a performance marketing
  environment fostering collaboration and ensuring knowledgesharing.
• Strong analytical skills with proficiency in data interpretation and decision
  making.
• Experience managing largescale budgets and optimizing for margin efficiency.
• Expertise in A/B testing creative optimization and audience targeting.
• Ability to work crossfunctionally with internal teams and external partners.
• Strong communication and presentation skills (Italian & English).
• A proactive problemsolving mindset with a passion for performance marketing.

About Channel Factory

Founded in 2010 Channel Factory is an awardwinning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastestgrowing companies by Inc. Channel Factory has served over three hundred of the Fortune 500 in delivering scalable brandsafe contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market the company enables highly customized contextually aware and dynamically optimized campaigns and provides industryleading performance for a portfolio of clients across all industries.

Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organisation including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications merit and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace including an LGBTQ committee.

Required Experience:

Senior IC