Paid Ads Specialist
نُشرت في :
14-02-2025
صاحب العمل نشط
1 وظيفة شاغرة
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أرسل الوظائف
الوصف الوظيفي
We are looking for a Paid Ads Specialist to manage and optimize multichannel digital advertising campaigns across Meta Google Ads Bing LinkedIn TikTok and other platforms. This role requires a datadriven analytical thinker who can execute performance marketing strategies refine targeting and scale ad spend efficiently while ensuring costperlead optimization.
Key Responsibilities:
Campaign Management & Optimization
- Launch monitor and optimize performance marketing campaigns for multiple brands ensuring they run without errors or budget issues.
- Maintain a healthy CPL (CostPerLead) and optimize campaigns to improve ROI.
- Detect and mitigate creative fatigue audience saturation and performance fluctuations.
- Run A/B testing to enhance ad performance without disrupting existing campaigns.
Strategy & Execution
- Conduct market and competitor research to propose new campaign strategies.
- Work with the creative and tech teams to build landing pages ad creatives and marketing assets.
- Prepare campaign briefs obtain budget approvals and ensure seamless execution.
- Research and test new advertising channels and experimental ad formats.
Tracking & Analytics
- Implement and audit tracking pixels conversion APIs and retargeting strategies.
- Ensure Google Analytics Hotjar and other tracking tools provide accurate insights into the customer journey.
- Monitor search rankings keyword performance and Google Ads placements.
- Generate performance reports and insights for stakeholders.
Remarketing & Funnel Optimization
- Oversee remarketing and retargeting campaigns across platforms (Meta Google Display YouTube).
- Ensure users who engage with ads are effectively nurtured through the funnel.
- Identify bottlenecks in the lead conversion process and collaborate with sales teams to optimize workflows.
Requirements:
- Bachelors degree in Marketing Digital Advertising or a related field.
- Proven experience managing Google Ads Meta Ads and other paid media platforms.
- Strong understanding of SEO PPC tracking tools and analytics platforms.
- Experience with performance tracking conversion rate optimization and retargeting.
- Knowledge of API integrations and AIpowered marketing tools (a plus).
- Excellent analytical problemsolving and communication skills.
- Selfdriven innovative and eager to research and experiment with new strategies.
Why Join Us
- Work with multiple brands in a highgrowth performancedriven environment.
- Be at the forefront of AIdriven marketing innovation.
- Competitive salary professional growth opportunities and direct impact on revenue generation.
Ready to take paid media to the next level Apply now!
نوع التوظيف
دوام كامل
المهارات المطلوبة
الإبلاغ عن هذه الوظيفة
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