Digital Marketing Social Media Manager

As an Digital Marketing & Social Media Manager reporting to Director of Marketing & Communications you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and increase online visibility

1. Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with the resorts marketing goals. This includes choosing appropriate platforms (Facebook Instagram Twitter LinkedIn etc.) creating content calendars and setting measurable KPIs.
2. Content Creation: Produce highquality engaging content such as photos videos reel blog posts and stories showcasing the resorts amenities services events and promotions. Highlight the unique experiences offered by the resort to entice potential guests.
3. Paid Advertisement: Create and manage digital advertising campaigns across various platforms (Google Ads Facebook Ads etc.) to increase visibility drive traffic to the resorts website and boost bookings.
4. SEO and Website Optimization: Optimize the resorts website for search engines (SEO) to improve its ranking and visibility. Monitor website analytics and make datadriven decisions to enhance user experience and conversion rates. Manage and update Micro site for the resort.
5. Collaboration and Partnerships: Identify and collaborate with influencers local businesses and travelrelated partners to expand the resorts reach and attract new audiences.
6. Analytics and Reporting: Track and analyze social media metrics website traffic and campaign performance regularly. Provide detailed reports and insights to assess the effectiveness of marketing efforts and make necessary adjustments for improvement.
7. Event Promotion: Promote special events packages and seasonal offers through digital channels. Create buzz and excitement around these offerings to drive bookings and increase attendance.
8. CRM Management Utilize CRM tools to maintain a database of guest information preferences and interactions. Implement strategies to nurture relationships with past guests and encourage repeat visits.

Qualifications :

• Bachelors degree in Marketing Digital Marketing or a related field.
• Proven experience in digital marketing preferably within the hotel or hospitality industry.
• Indepth knowledge of digital marketing channels including SEO SEM social media and content marketing.
• Proficiency in using digital marketing tools and platforms such as Google Analytics Facebook Manager and social media scheduling tools.
• Strong analytical skills with the ability to interpret data identify trends and make datadriven decisions.
• Excellent team management skills.
• Creativity and a keen eye for design and aesthetics.
• Exceptional communication and interpersonal skills.
• Selfdriven & results oriented.
• Uptodate with the latest trends and best practices in digital marketing.

Remote Work :

No

Employment Type :

Fulltime