MARKETING AND E-COM OFFICER - Emirates Flight Catering

Business unit Purpose

Facilitate and support Company*s corporate and commercial business units to achieve their business objectives through strategic marketing initiatives * including but not limited to brand development marketing communications management customer experience design market research data analytics content creation events & digital marketing.

Job Purpose

The purpose of this job is to translate Company*s corporate and commercial business goals into tangible results by collaborating with the team and appointed agency or Corporate Communications Marketing and Branding (CCMB) on strategic marketing initiatives across brand development customer experience digital marketing and data analysis ultimately driving sales and brand awareness within these key business units.

Key Result Areas

1.Collaborate with the Ecommerce manager and the appointed agency or CCMB to develop marketing strategies aimed to drive business growth and enhance brand positioning while also facilitating collaboration on digital development efforts including website User Interface (UI)/User Experience (UX) system upgrades and functionality improvements.

2.Support branding and rebranding efforts by creating marketing collateral planning/executing online and offline campaigns including Search Engine Marketing (SEM) Search Engine Optimisation (SEO) email and influencer marketing to strengthen brand presence.

3.Assist with new product development catalogue management support Content Management System (CMS) and Customer Relationship Management (CRM) systems and content creation for marketing collateral Public Relations (PR) and partner platforms to enhance the user experience.

4.Assist in developing and implementing external communications strategies to increase engagement reach and brand awareness.

5.Support efforts to optimize ecommerce operations enhancing functionality and improving platform performance to drive online sales.

6.Contribute to achieving the department*s target of approximately AED 300 million by converting the directed traffic into sales.

Assist in performing competitor analysis and ongoing market research to guide product and pricing strategies delivering datadriven insights that contribute to competitive positioning and strategic decisionmaking.

Job Context

The Marketing & Ecommerce Officer will play a crucial role as a core team member responsible in supporting the Ecommerce manager in liaising with key marketing and business stakeholders at the Company and the appointed agency. This role involves supporting multiple high impact projects and collaborating in addressing the challenges of brand differentiation and market expansion in a competitive market.

Knowledge Skills & Minimum Experience

Education Qualification:
Bachelor*s degree or equivalent in Marketing or Business Management or a related field (must have)

Work Experience:
Minimum of 5 years* experience in a marketing and ecommerce role

Experience in Marketing and Digital/Ecommerce platforms and tools

Experience in managing SEO and SEM campaigns.

Skills:
Effective marketing storytelling and analytical skills

Ability to plan and execute branding strategies

Strong understanding of social media analytics platforms MarTech Ecommerce and Digital Systems

Creative writing and content creation skills

Ability to work effectively in a collaborative team environment fostering strong relationships and achieving collective goals

Strong communication and Interpersonal skills

General business management skills

Account management and partnership development

Organizational skills and multitasking ability

Attention to Detail SelfStarter with a CanDo AttitudeThis job has been sourced from an external job board.
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