Marketing Coordinator

Summary

Job Description

The Marketing Coordinator will play a vital role in supporting the development and execution of our marketing strategies and campaigns. In this role, you will be responsible for various tasks, from conducting market research and creating content to managing campaigns and tracking results.

Responsibilities

• Assist in developing and implementing the company's overall marketing strategy.
• Conduct market research to identify trends and target audiences.
• Create, write, proofread and manage marketing content (e.g., social media posts, email newsletters, website descriptions).
• Coordinate with marketing/PR/social media managers, designers and content creators to produce high-quality marketing materials.
• Manage and maintain marketing databases through Customer Relationship Management (CRM) systems.
• Track and analyze campaign performance and report on key metrics using data analytics tools (e.g., website traffic, leads generated).
• Support with event planning and execution (e.g., media events, campaign launches, trade shows).
• Ensure distribution of internal and external marketing materials and communication.
• Stay up-to-date on the latest marketing trends and tools.
• Conduct market research to identify target audiences, competitor trends, and marketing opportunities.
• Manage marketing budgets and resources.
  

Qualifications

Experience/Certificates/Education

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 1-2 years of experience in marketing or a related field.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Fluent proficiency in English, and additional languages is a plus.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with social media marketing tools and platforms (Meta, Sprinklr).
• Experience with content management systems (CMS).
• Proficiency in using AI Tools.
• Excellent organizational skills and time management skills.
• Ability to work independently and as part of a team.
• Strong analytical skills and attention to detail.