Public Rel Support

Responsibilities:
• Work closely with multiple team members and PR agency to support the successful delivery of proactive PR campaigns with a focus on shopping events.
• Support content development and review needs in English and Arabic across press releases, media alerts, Q&As, interview briefing packs, etc.
• Support the team and PR agency in thinking through media strategies, leveraging own key media relationships as needed to drive results.
• Support the team and PR agencies in identifying the right influencers / content creators to collaborate with across PR campaigns, managing the process from briefs to execution.
• Work to regularly monitor results throughout campaign execution, making recommendations for continuous improvement.
• Analyze results alongside the team and PR agencies, and package up reports for internal Amazon stakeholders