Vice President Marketing

Responsibilities:

• Analyzing existing branding and marketing strategies and improving upon them.
• Leading a capable marketing team and delegating tasks fairly.
• Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
• Reporting to the company director or the business owner.
• Conducting market research and implementing new strategies based on findings.
• Monitoring industry trends and scheduling meetings to share new information with the team.
• Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved.
• Closely monitoring competitors’ successes and failures and learning from them.
• Supervising marketing events and launches and using these spaces to network with industry professionals.
• Assisting with the recruitment, training, and onboarding of new staff.