Marketing Manager

Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.
• ESSENTIAL FUNCTIONS
• Responsible for creating revenue generating PR and marketing initiatives that meet the overall business plan and objectives.
• Ensure that a correct positioning statement exists for each property and that all associates and stakeholders are aware of the Hotels positioning. Work on pulling through the hotel's positioning into each department and build key words and phrases to enhance the positioning.
• Create and manage the Hotels public relations plan as part of the overall communications program, which maintains and enhances the stature of the hotels, its personnel and services.
• Create and manage the marketing communications plan including advertising, printing, radio, direct marketing and eCommerce marketing.
• Actively seek and solicit new opportunities with local partnership initiatives to increase awareness, generate revenue and maximize budgets.
• Maximize Regional Office marketing opportunities including Marriott Rewards, Strategic partners, email campaigns and inform GSO network of major promotions.
• Continuously explore cluster initiatives and opportunities to leverage the Marriott brand, maximize budgets and offset competitor activities.
• Proactively co-ordinate press trips from key source markets and liaise with local tourism board and airline companies inline with business objectives.
• Accountable for managing the department expenses related to PR, marketing and print.
• Personnel management of the office, providing leadership, guidance and motivation.

PUBLIC RELATIONS FOCUS (IN DETAIL):
• Maintain a steady flow of information which favorably presents the hotel's, its personnel and activities to the various target audiences.
• Arrange for news presentations and personal appearances on radio and television. Distribute appropriate information and photographs to selected media.
• Create ideas and feature stories for articles for the media to genuinely use.
• Be sensitive to all aspects of the hotels keeping business which might be translated into publicity either positively or negatively.
• Conceive appropriate subjects (ideas) and arrange appropriate news coverage of company and hotels executives and celebrities who might visit the hotels (with appropriate respect of privacy)
• Represent the hotels during major social functions in the city
• Maintain effective relationships with media, trade, advertising and printing industries.

MARKETING COMMUNICATIONS FOCUS (IN DETAIL):
• Ensure the correct corporate policy and brand standards are followed for all printed and display materials.
• Overview and approve the creation and direction of promotional programs for food and beverage, rooms and catering departments.
• Serve as the primary liaison between the properties and outside communication agencies, always keeping in mind that there are three persons on the hotels (GM, DOM and Director of PR) who are considered spoke persons of the hotels.
• Manage the appointed creative agencies.
• Liaise with the design/creative team to ensure brand integrity is protected and promotional message is delivered.
• Adopt the Spirit to Serve initiative as a PR opportunity and ensure its development.

MANAGEMENT COMPETENCIES

Leadership
• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.
• Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.
• Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.

Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.