Thought Leadership Coordinator

Responsibilities:

• Conduct high quality research and analysis to articulate the market opportunity for Careem’s Super App and the societal impact of Careem’s work. You should be able to think creatively and use a wide variety of sources including your own network and publicly available information to synthesize research into clear insights. * Research and analysis to support stakeholder mapping, narrative development and channel strategies. * Coordinate the planning of communication activities across Careem’s 13 markets.
Content management
• Coordinate business data and proof points to be used in internal and external communications. * Coordinate an internal library of compelling images and videos that showcase Careem’s growth, impact and contributions. * Coordinate an internal list of Careem spokespeople with regularly updated biographies and profile images, and keep track of the media training schedule.
Monitoring and analysis
• Support the development of strategic metrics to measure the success and impact of Careem’s communications. * Tracking, monitoring and analysis of Careem’s communication output and impact in order to present actionable insights to the wider team and improve or update measurement metrics as needed.
Thought leadership
• Develop content that helps articulate Careem’s purpose, growth and impact across the region. Content that may need to be drafted includes op-eds, blogs, case studies, press releases and leadership communications. * Support the selection and management of a targeted list of events, awards and media opportunities for Careem leadership to consider participating in. * Propose content for social media and internal channels to amplify leadership speaking and media opportunities