Senior Customer Marketing Specialist

Responsibilities:
• Be part of a team that develops comprehensive Customer Marketing project briefs that inform all outbound marketing programs.
• You will engage with product marketing managers, channel managers, industry marketing managers, etc., to lead development and translation of Customer Marketing assets and marketing campaigns, both for NPIs/product launches as well as for sustaining horizontal or vertical Customer Marketing purposes.
• Challenge your creative talents to develop scalable content across regional & global Customer Marketing activities that maximize return on marketing investment (ROMI)
• Create strategies to support the implementation of digital & event-based Customer Marketing activities, concepts, and best practices.
• Launch and execute Accounts Based Marketing (ABM) campaigns including segmentation, positioning, messaging, creative concepts, campaign books, content strategy, customer journey, asset production, content approval, and campaign deployment in paid, earned, shared and owned (PESO) channels to generate Marketing Generated Pipeline (MGP).