Senior Accountant

• Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more.
  
• Research industry-related topics (Combining online resources, interviews, and professional studies) for the quarterly content calendar
  
• Write all blog articles, success stories, press releases speaking proposals, one-pagers and more.
  
• Write clear marketing copy to promote our products and services.
  
• Proofread and edit all content before publication.
  
• Build our strategy copy landing pages and website pages.
  
• Submit work to Marketing exec for input, approval, and keywords for SEO
  
• Coordinate with marketing and design teams to illustrate articles.
  
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
  
• Approve copy of the content for social media from the marketing specialistWorking with Product Marketing and sales, identifying customer needs and gaps in our content, and recommending new topics.
  
• Ensure all-around consistency (style, fonts, images, and tone)
  
• Update website content and copy as needed including building landing pages.
  
• Conduct media outreach when appropriate for public relations article placement.
  
• Coordinate interview copy for media outlet requests for publication.
  
• Any other duties as may be allocated from time to time.
  
• Promote content on social media.
  

Requirements

-Experience doing research using multiple sources.
-Familiar with web publications
-Excellent writing and editing skills in English.
-Knowledge of the fundamentals of SEO and keyword research
-Degree is required preferably in marketing, business, or communications.
-Knowledge of B2B software space and a plus
-Strong knowledge of various marketing and analytical tools such as Google Analytics, CRM Systems, and content management systems
-Strong written and verbal communication skills
-Skilled in writing and editing content with attention to detail and timelines.
-Strong prioritisation, organisation, and project management skills
-Ability to multitask in a fast-paced environment and prioritise deadlines accordingly.