Marketing Manager

Develop and Implement Marketing Strategies:

• Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals.
• Identify target audiences and tailor marketing messages to effectively reach and engage them.
• Utilise both online and offline channels to promote events, including social media, email marketing, content marketing, partnerships, and traditional media.

Content Creation and Management:

• Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
• Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.

Digital Marketing:

• Execute digital marketing campaigns to drive online registrations and participation.
• Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.

Partnerships and Sponsorships:

• Identify and establish partnerships with relevant industry players, influencers, and organisations.
• Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.

Attendee Engagement:

• Develop and implement strategies to enhance attendee engagement before, during, and after events.
• Monitor and respond to feedback and inquiries to ensure a positive participant experience.

Analytics and Reporting:

• Utilise analytics tools to track and measure the success of marketing campaigns.
• Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.