Marketing Manager Arabian Business

ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers.These brands include major international and regional names such as Time Out, Arabian Business, Harper s Bazaar, Construction Week, Esquire,and GQ.

Requirements

Job description

• Plan and execute all digital marketing, including SEO/SEM and social media marketing
  
• Strong grasp of SEO growth strategies with proven optimisation experience
  
• Understanding of paywall technology
  
• Knowledge on growing subscription user base
  
• Design, strategise, post and build social media presence - including social listening and community management
  
• Ability to strategise and execute conversion-driven campaigns, and offers.
  
• Measure and report on social media and website performance against goals (ROI and KPIs)
  
• Identify trends and insights, keywords that can be targeted to increase website traffic
  
• Plan, execute, and measure conversion strategies/tests
  
• Collaborate with internal teams to optimize the user experience and website performance
  
• Stay current on Google algorithm updates and drive website on-site performance optimisation
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyers journey, marketing funnel and marketing messages at each touchpoint.
  
• Evaluate emerging technologies and perspective for adoption where appropriate.
  

Skills required:

• Proven working experience in digital marketing
  
• Demonstrable experience in SEO and SMM
  
• Basic design knowledge and creativity
  
• Experience in optimizing landing pages and user funnels
  
• Strong knowledge of analytics tools
  
• Strong analytical skills and data-driven thinking
  
• Up-to-date with the latest trends and best practices in digital marketing and measurement
  
• Experience with creative copywriting and campaign management
  
• Prior subscription model experience is an added benefit
  

Benefits

Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.

We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme. ITP employees also enjoy a variety of staff offers at many local restaurants, salons, hotels and service providers

Job description Plan and execute all digital marketing, including SEO/SEM and social media marketing Strong grasp of SEO growth strategies with proven optimisation experience Understanding of paywall technology Knowledge on growing subscription user base Design, strategise, post and build social media presence - including social listening and community management Ability to strategise and execute conversion-driven campaigns, and offers. Measure and report on social media and website performance against goals (ROI and KPIs) Identify trends and insights, keywords that can be targeted to increase website traffic Plan, execute, and measure conversion strategies/tests Collaborate with internal teams to optimize the user experience and website performance Stay current on Google algorithm updates and drive website on-site performance optimisation Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyer's journey, marketing funnel and marketing messages at each touchpoint. Evaluate emerging technologies and perspective for adoption where appropriate. Skills required: Proven working experience in digital marketing Demonstrable experience in SEO and SMM Basic design knowledge and creativity Experience in optimizing landing pages and user funnels Strong knowledge of analytics tools Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in digital marketing and measurement Experience with creative copywriting and campaign management Prior subscription model experience is an added benefit