Hostess

Marketer duties and responsibilities:

Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns

Creating editorial and content creation calendars for various media platforms and outlets

Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts

Producing a brand style guide that best captures the company or client s voice and mission

Helping team leads set, allocate and monitor the budget of each project

Meeting with clients to discuss brand guidelines, goals, budget and timelines

Conducting market research to determine a target audience s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns

Researching previous successful campaigns to understand what worked, what didn t and what can be improved

Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary,

Requirements

Marketer skills and qualifications:

Effective writing, speaking, presenting and active listening skills

Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable

Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software

Data analysis, critical thinking, problem-solving and decision-making

Understanding of industry best practices

Creativity, adaptability and familiar with current marketing trends

Excellent collaboration and teamwork skills

Project management skills, like goal-setting and deadline management

Great organization, time management and prioritization abilities

Comfortable in high-pressure and fast-paced environments.