Associate Director - Digital Marketing

• Own, develop and execute marketing strategy on digital omni-channel to influence top of the funnel metrics and drive organic growth
• Enable planning, executing, and optimizing digital marketing campaigns across digital omnichannel including social media, display advertising and content marketing
• Analyze campaign performance metrics and provide insights to enhance future strategies
• Collaborate with cross-functional teams to ensure consistent digital IMC executions
• Develop effective SEO strategies to improve organic search rankings and increase traffic
• Collaborate with cross functional teams to develop compelling and SEO friendly content for execution on various digital platform and optimize content for search engines to improve organic visibility
• Ensure that content aligns with brand guidelines and resonates with the target audience relevant to each digital asset and executed within the digital IMC plans
• Develop and manage external partnerships for Careem’s digital marketing agenda
• Monitor and report on competitors’ digital and organic marketing activities
  

What You'll Need

• Bachelor's degree in marketing/engineering with an MBA (preferred)
• Minimum 8 years of experience in a combination of brand, digital marketing, segment & pricing, customer insights and agency management
• A combination of experience in various industries preferred ideally telco, fintech and fmcg
• 4-5 years of people management experience is required
• Experience with analytics i.e. pricing, segments, digital sales, research (preferred)
• Highly analytical, strategic thinker with strong commercial acumen and a strong data orientation
• Growth-first mindset and ability to work with marketing, pricing, product and brand teams
• Exceptional stakeholder management and communication skills
• Fast learner and agile in a dynamic role, business, and market
• Humble and hungry to learn something new; curiosity to do what has not been done before to set the bar on experience, customer service, and innovation in the market
• Strong project management skills; ability to deliver on multifaceted projects with many stakeholders