School Marketing Specialist

International Schools Partnership

Job Location:

Dubai - UAE

Monthly Salary: Not Disclosed

Posted on: 20 days ago

Vacancies: 1 Vacancy

Job Summary

Description

Position at Permotio Consultancy

School Marketing Specialist

Location: Dubai

In coordination with stakeholders:

School Leadership Team
School Admissions Team
Regional Marketing Team (ISP Middle East)
Third Party Vendors

Reporting Line: School Principal (dotted line to Regional Marketing Manager)

Role context

lifetime.

International Schools Partnership (ISP) is a global community of 81 international schools across 22 countries. We champion a transformative approach to learning that goes beyond the classroom. By igniting our students curiosity and growing their self-confidence we empower them to become the next generation of changemakers.

As Marketing Specialist for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.

The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with day-to-day marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement

Key Responsibilities

1. School-level marketing strategy & planning (in partnership with regional marketing team & school LT)

Develop the annual marketing plan designed for enrolment growth and retention
Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.

2. Brand management (in partnership with regional marketing team & school LT)

Ensure brand and key messages are consistently communicated across all marketing communications
Act as brand guardian across the school to ensure teachers and staff also convey same messaging.

3. Content marketing(in partnership with Regional Marketing Team and Admissions team)

Plan the overall content calendar for the school
Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content
Develop marketing content review it for accuracy arrange signoff get it published/promoted across the relevant touch points

4. School Website:

Ensure all content on the website is up to date and current and that all pages and features function properly
Plan & execute new content for the website taking into consideration the schools marketing strategy and plan
Take a proactive approach in identifying ways to improve the school website and landing pages working with the regional marketing team for improvements

5. Social Media Marketing & Community Management:

Proactively manage and lead the Schools presence on the main social media platforms
Create engagingcontent (textimageand video)to be posted on Social Media platforms in order topromote school stories promises and narratives
Develop an optimal posting calendar considering marketing strategy web traffic and customer engagement metrics
Continuously monitor comments and messages promptly responding as per community management guidelines
Report on performance with recommendations for improvement

6. Email/CRM(in partnership with Admissions & Regional Marketing Team)

Plan design review and dispatch emails to prospective parents
Review performance of emails to be sure they are well received & report to school LT

7. Events: Promote & deliver key admissions and retention events

8. Internal comms & PR: Support on an as-need basis in partnership with Regional Marketing Team and school LT.

9.Offline marketing collateral planning: Environmental branding OOH placements giveaways etc

10. Word Of Mouth marketing:

Gather positive stories & testimonials; Promoting the key stories
Google reviews planning execution management of Negative/Positive comments

School-level marketing strategy & planning (in partnership with regional marketing team & school LT)

Other Responsibilities

Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.

Candidate Profile

ESSENTIAL	DESIRABLE
3 years experience in marketing or marketing communications	Experience in schools
Creative and self-motivated individual who thrives under pressure	Performance/impact orientated
Innovation-driven and passionate	Excellent planning project management & prioritization skills
Strong stakeholder management skills as you will be dealing with multiple stakeholders	Good knowledge of social media management
Strong content creation/ storytelling & design skills: - Photography capturing and editing videos creating content via tools like Canva writing punchy and grammatically correct captions etc.	Experience editing websites via CMS systems
Excellent attention to detail especially with regards to content proofing	Experience designing emails and using marketing modules of CRM tools
Team player with a collaborative approach who aligns with the philosophy of The Aquila School

Working Days: occasionally be required to attend or participate in events during the weekend and/or after working hours

Who are we looking for

Someone who is a creative problem solver and works well with stakeholders across the school and form relationships. An organised multitasker who has a can-do attitude towards getting things done.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures including an online due diligence search references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity Equity Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining high-performing teammates regardless of gender age disability status neurodivergence socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

Required Experience:

Unclear Seniority

DescriptionPosition at Permotio ConsultancySchool Marketing SpecialistLocation: Dubai In coordination with stakeholders:School Leadership TeamSchool Admissions TeamRegional Marketing Team (ISP Middle East)Third Party VendorsReporting Line: School Principal (dotted line to Regional Marketing Manager)...