Senior Cards Product Manager Product Head
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Job Summary
Job Title: Senior Cards Product Manager/ Cards Product Head
Term: 12 months
Location: Dubai
Division: Retail Banking/ Cards and Payments
Reports to: Head of Payments with dotted line to Advisors Program Lead
Relevant experience:
- 12 years credit card product management with HNW or premium segments experience
- UAE/ GCC market experience preferred
Mandatory requirements:
- Credit card product management with HNW or premium segment experience (GCC or UAE)
PURPOSE OF THE PROJECT
To lead the end-to-end development launch and commercialization of three premium HNW credit card propositions- World Elite Legend and Legend Exclusive-tailored to affluent customer segments. The role will drive proposition design go-to-market (GTM) strategy commercial performance and campaign execution ensuring alignment with Islamic banking principles and market-leading standards.
Key Activities
Core Responsibilities and Accountabilities
Customer Value Proposition (CVP) Development
- Design differentiated CVPs for World Elite Legend and Legend Exclusive cards incorporating lifestyle travel and financial benefits.
- Benchmark against regional and global HNW card offerings (e.g. Emirates NBD Voyager World Elite Mawarid World Elite).
- Ensure Sharia-compliant structuring (e.g. Murabaha Wakalah).
Go-To-Market (GTM) Strategy
- Develop and execute GTM plans including launch timelines channel strategy and stakeholder alignment. Coordinate with internal teams (Marketing Compliance Operations Legal Technology) for seamless execution.
Launch
- Execute the launch of the three products into the market
Commercialization
- Define pricing revenue models and profitability targets for each proposition.
- Monitor and optimize product performance through dashboards and KPIs (activation spend ENR retention).
Campaign Management
- Lead end-to-end campaign execution: concept design launch fulfillment and post-campaign analysis.
- Design offers (cashback rewards travel perks) and manage vendor relationships for fulfillment.
- Implement personalization strategies across CRM digital and mobile channels.
Market Research & Competitive Analysis
- Conduct market scans to identify gaps and opportunities in the HNW segment.
- Analyze competitor offerings and customer preferences to inform product features.
Risk & Compliance
- Align product features with Islamic banking regulations and internal risk frameworks.
- Collaborate with Compliance and Legal teams to ensure regulatory adherence.
KPIs
- Time to Market/Revenue for all three products / Duration from CVP finalization to market launch for each HNW card product.
- Card Activation Rate: Percentage of issued HNW cards activated within the first 30 days of issuance.
- Spend per Active Card: Average monthly spend per active HNW cardholder segmented by product (World Elite Legend Legend Exclusive)
- Campaign ROI: Return on investment for acquisition usage and engagement campaigns across HNW card products.
- ENR (Ending Net Receivables) Growth: Growth in ENR per HNW card product indicating portfolio health and usage.
- Customer Engagement Metrics: Includes open/click rates spend lift and frequency of usage across channels (mobile CRM POS).
Knowledge and Experience
Must-Have:
- 8 years in credit card product management with HNW or premium segment experience.
- Proven track record in CVP design GTM execution and campaign management.
- Strong understanding of Islamic finance principles.
- Expertise in credit card benefits (e.g. travel perks concierge insurance rewards).
- Project management and stakeholder coordination skills.
- Data-driven decision-making and campaign analytics.
Nice-to-Have:
- Experience with Mastercard World Elite or similar premium card programs.
- Familiarity with UAE/GCC banking regulations and affluent customer behaviour.
- Experience in personalization and first-party data strategies.
Education
- Bachelors degree in business Marketing Finance or related field.
- MBA or relevant professional qualification preferred.
Languages
- English (fluent)
- Arabic (preferred)
