Sales Lead - Professional Beauty

Job Title: Sales Lead
Level: Head of Function
Reporting to: Managing Director / CEO
Location: Dubai UAE

Role Purpose:

The Sales Lead is responsible for shaping and driving the commercial strategy across the UAE and wider GCC with a focus on the professional beauty sector (e.g. direct-to-salon distributors eCommerce B2B). This role combines sales leadership route-to-market optimization and business development while nurturing the strong client relationships that define the companys reputation. The Sales Lead will play a key role in accelerating growth deepening market reach and ensuring a high-performing client-focused sales culturealigned with values of excellence innovation and accountability.

Key Responsibilities:

1. Commercial Strategy & Business Growth

• Define and implement the sales strategy across all brands and territories.
• Develop a route-to-market model ensuring maximum market penetration efficiency and client service.
• Identify and activate whitespace opportunities in high-potential segments (salons spas chains premium outlets).
• Set and monitor commercial targets by brand channel and geography to ensure alignment with company growth goals.
• Collaborate with the marketing and education teams to deliver aligned go-to-market strategies that drive sell-in and sell-out.
• Ensure sales plans are responsive to market shifts and competitor activity.

2. Team Leadership & Culture

• Build lead and empower a high-performing target-driven sales team.
• Instill a performance-oriented culture with clear KPIs ownership and coaching.
• Implement structured sales planning client segmentation and territory management.
• Regularly assess team performance and provide individualized coaching and development plans.
• Develop talent pipelines and succession plans within the team.

3. Business Development & Client Retention

• Set clear expectations around new client acquisition revenue expansion and account activation.
• Maintain strategic relationships with key clients and chains ensuring long-term loyalty and growth.
• Oversee key client proposals negotiations and pricing strategies within approved commercial guidelines.
• Ensure high-quality client engagement and support through close collaboration with Customer Service Education and Marketing.
• Foster a service-first mindset across the team to uphold the companys reputation for excellence and partnership.
• Introduce structured onboarding for new accounts.

4. Data-Driven Sales Execution & Collaboration

• Monitor and analyze sales performance data pipeline health and customer trends to drive proactive actions.
• Own monthly quarterly and annual forecasting with Finance and Supply Chain.
• Align closely with cross-functional teams (Education Marketing Export) to ensure smooth execution and brand consistency.
• Ensure sales timelines client launches and trade activities are coordinated with brand and operational planning.
• Uphold high ethical standards and reinforce company values across the commercial team.
• Leverage CRM tools to monitor performance and client engagement.

Qualifications & Experience:

• Bachelors degree in business management or a related field (MBA preferred).
• 10 years of sales leadership experience ideally within professional beauty FMCG or similar B2B distribution.
• Experience managing sales operations or distributors across the GCC is a plus.
• Strong understanding of the salon/spa market in the GCC region.
• Proven track record in new business development team performance management and route-to-market strategies.

Skills & Behaviors:

• Strategic thinker with strong commercial instincts.
• High ownership structured and goal-driven.
• Able to energize and empower sales teams while driving accountability.
• Excellent stakeholder engagement with cross-functional teams & external partners.
• Analytical and data-literate with strong communication skills.
• Embodies the companys values:
• Excellence: Striving to exceed expectations.
• Innovation: Driving creativity and progress.
• Diversity: Championing inclusivity and belonging.
• Ethical: Acting with integrity and transparency.
• Accountability: Owning outcomes and leading by example.
• Loyalty: Demonstrating commitment to the business and the team.