GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

Job Description

GULF Libya & Egypt Cardiometabolic Brand and Customer Manager

Location: Dubai UAE
Regional responsibility: GULF Libya & Egypt

About the Role

The GULF Libya & Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.

This position has two main pillars:

1. Lead a major new launch in cardiovascular (lipid-lowering) shaping and executing the launch strategy for one of our most important future growth drivers in the region.

2. Manage our established diabetes portfolio overseeing a solid established brand/franchise and maximizing key opportunities across the GLE markets.

You will be responsible for market understanding brand strategy development and execution cross-functional leadership and close partnership with Sales and other key functions.

Key Responsibilities

Brand Strategy & Planning

• Lead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.
• Translate global/cluster strategies into localized insight-driven brand plans for GULF Libya and Egypt.
• Define clear objectives positioning value propositions and key messages for priority customer segments.
• Develop annual brand plans and tactical plans with clear KPIs and performance measures.

Cardiovascular Launch Leadership

• Own the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.
• Drive launch readiness: milestones success metrics go-to-market model and resource planning.
• Lead pre-launch and launch activities including KOL and stakeholder engagement and impactful launch campaigns.
• Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.

Established Diabetes Portfolio Management

• Manage and optimize performance of the established diabetes portfolio across GLE.
• Identify and prioritize growth and defense opportunities by segment geography and channel.
• Execute tactical initiatives to sustain and grow market share brand equity and profitability for the existing brands.

Market & Customer Insights

• Build deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF Libya and Egypt.
• Analyze market data competitive intelligence and treatment patterns to identify opportunities and risks.
• Generate and apply actionable customer insights from HCPs KOLs and payers to guide strategies and tactics.

Digital & Omnichannel Engagement

• Design and implement digital and omnichannel initiatives (e.g. email webinars remote engagement web content compliant social/digital channels) supporting both the launch and established portfolio.
• Integrate digital and field activities to deliver a coherent customer experience.
• Use analytics to track engagement and impact adjusting content targeting and channel mix based on insights.

Cross-Functional Leadership & Collaboration

• Lead the cross-functional brand team (Sales Market Access Policy Medical Regulatory Finance etc.) to ensure aligned and integrated execution.
• Partner with Market Access and Policy to support access pricing and policy initiatives aligned to brand priorities.
• Collaborate with Medical Affairs to ensure scientifically sound compliant communication and strong medicalmarketing synergy.
• Manage agencies and external partners to deliver high-quality promotional and educational materials.

Execution Performance & Compliance

• Work closely with Sales to ensure strong execution in the field including clear direction tools and training.
• Track performance versus KPIs (sales market share uptake digital metrics engagement) and adjust plans accordingly.
• Ensure all activities comply with internal policies ethical standards and local regulations.

Qualifications & Experience

Required:

• Bachelors Degree in any relevant field (Pharma/Business)
• Minimum 5 years of experience in the pharmaceutical industry.
• Proven experience in marketing and/or brand management with responsibility for strategy and execution.
• Direct experience working in theGULFpharmaceutical market.
• Strong analytical skills with the ability to translate data and insights into effective strategies and actions.
• Excellent communication and presentation skills; able to influence and align diverse stakeholders.
• Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.
• Ability and willingness to bebased in Dubai.

Preferred:

• Direct experience working in theGULFpharmaceutical market is preferred
• Experience in theCardiometabolic and/or Cardiologytherapeutic area
• Proven experience withproduct launches ideally in cardiovascular or other specialty areas.
• Strong background indigital/omnichannel marketing.

Travel Requirements

• Willingness and ability to travel within the GULF Libya & Egypt region as business needs require.

Required Skills:

Preferred Skills:

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